Two best friends in a semi-heated debate about achieving physical goals founded Valour Strike in 2014. The very different levels of physical performance led to one conclusion. We are all different! That’s not a weakness it’s a beauty of life.

The debate was about the infuriating image of sports participation, what is required, who participates and who you should be judged against. Well there is only one person you should be judged against.

Whether you're attending exercise classes, lifting weights, running 5K, learning personal protection or you’re a fully-fledged UFC Super Star it’s not about the person in front of you, it’s not about the person behind you, its not even about the person at the side of you... It’s simply about YOU! YOUR goals, YOUR achievement, YOUR challenges. It’s up to you to Beat Your Best™.

This is a business but in reality it's a passion, a way of life, it’s about wearing your crest with pride and saying I CAN beat MY best! For us it’s about providing an excellent level of service above and beyond the everyday, we take pride in Valour Strike, and see our customers as friends looking to do their best.

People are what drive us forward so when you see the eagle, you know it represents class, quality, style, personal achievements and above all it represents the ability to support others in achieving their goals.Here at Valour Strike we are proudly united in one goal, so why don’t you Beat Your Best™.